Founded as Bradley & Co. LTD, Walter Bradley established a metalware business making fry pans, bowls and galvanised buckets.
We know life gets busy and houses get messy!
We’ve developed a range of products across 4 key categories, focussed on making every area of the home easier to look
after! We’re bringing bright colours and fun campaigns to your home:
We’re committed to understanding the challenges of everyday living, and have developed ranges with you, our consumer, in mind!
We listen to you, we know we can make it better!
Between us, we've got this.
For over 150 years, our brand has been part of homes through generations
By 1908, Beldray productions included kettles and urns, coal scoops and letter racks, mirrors and plaques, and even clocks mounted in antique copper.
Over 30 years later, we used our knowledge and expertise to help support the nation's war effort, using Beldray factories to create supplies.
Beldray took a new direction, and we started to produce some of the domesticware that we know and love today. This included step ladders, ironing boards and other laundry equipment.
A decade of innovation for Beldray, as we invented and brought to market the first ever height-adjustable ironing board. This paved the way for many more years of development in this product category!
Bradley & Co officially became Beldray and launched a new look. The consumer was introduced to the Beldray we know today.
Ultimate Products acquired Beldray and gave the brand a new lease of life both in the UK and throughout Europe. Now stocked in major retailers and supermarkets, Beldray's history really was only the beginning...
In 2024, we began redesigning and redeveloping the Beldray brand, ready for it to be on the shelves by 2025. Recognising the breadth of product categories, we decided Beldray needed a much brighter future and a more fun presence to build consumer loyalty!
Did you know?
